Pacific and Pasifika capability
Vivid Icon is a Fijian-led Auckland creative studio with experience supporting Pacific businesses, publications, community organisations and initiatives.
We approach every project with respect for the specific identity, language, audience and context involved.
We support Pacific-owned businesses, churches, sports clubs, food brands, health providers, education teams, community trusts, events, retailers and purpose-led organisations that need design work to feel professional, culturally aware and ready for real-world use.
Led by Fijian Creative Director Shabbir Mohammed, our relevant experience includes Māori and Pacific community health branding, monthly Samoan publications, early branding development for Radio Samoa through Lui Ponifasio, and logo and branding work for Tonga Wrestling Federation through Vaka Lehauli.
We understand that Pacific communities are not one audience. Samoan, Tongan, Fijian, Cook Islands, Niuean, Tokelauan, Tuvaluan and other Pacific identities each carry their own language, story, visual cues and community expectations. Every project must reflect the particular people, culture, history and purpose it represents.
Pacific and Pasifika creative design
Vivid Icon helps Pacific and Pasifika businesses, community organisations, health providers, churches, sports groups, food brands, retailers, trades, service businesses and purpose-led teams build clear, professional and culturally aware brand systems.
Our Auckland studio can support the full journey: brand strategy and identity, logo design, website design, packaging and label design, graphic design, brochures, print collateral, social media campaigns, event material, signage, vehicle graphics and production-ready artwork.
This page is for clients who want one creative company that understands Pacific audience context, design, storytelling, practical production and rollout consistency. Whether the work is for a community health provider, Pacific food brand, church event, sports federation, youth programme, cultural festival, ecommerce product range or growing local business, the goal is the same: make the organisation easier to recognise, trust and choose.
What we can create
Selected Pacific and Pasifika capability
Pacific and Pasifika portfolio
These selected projects show how a brand can carry cultural meaning while remaining clear, commercially useful and ready for production. More Pacific work can be added here as approved images and permissions become available.
Māori and Pacific · Community health
A complete community health identity shaped around whānau wellbeing, cultural respect, service clarity and connected care. The system covers logo, guidelines, colours, icons, photography direction, clinic signage, mobile clinic graphics, print collateral, digital booking and social campaign applications.
Samoan publications
Editorial design and production artwork for Samoan community publications, helping stories, notices, features, sponsors and advertising sit within a clear, professional reading structure.
Pacific broadcast media
Early visual identity support for Radio Samoa, helping shape a recognisable brand direction for Pacific media communication, broadcast identity and community-facing material.
Tonga · Sports identity
Logo and branding work developed through Vaka Lehauli for Tonga Wrestling Federation, creating a bold and flexible sporting identity for use across brand, promotional, apparel and community touchpoints.
Developed through collaboration with Vaka Lehauli, with the visual direction shaped around the organisation’s sporting ambitions, Tongan representation and practical rollout needs.
Fiji · Food brand and packaging
A tropical brand identity and packaging range created for frozen cassava, taro and canned seafood. The system combines strong shelf recognition with practical nutrition, cooking and distributor information.
Pacific market · Retail food range
A broad retail range spanning crackers, luncheon meats, jackfruit, nuts, beans and tuna. We created a recognisable family system that could flex across product categories, pack sizes and country-of-origin requirements.
Pacific market · Multi-SKU packaging
Packaging development across coconut cream and ready-to-eat tuna formats. The work covered front-of-pack hierarchy, food imagery, nutrition panels, barcodes, carton structures and production-ready layouts, presented here as one complete Cibus collection.
How we approach Pacific and Pasifika work
We begin by understanding the audience, cultural setting, project purpose, language needs and people responsible for guidance.
We do not treat Māori, Samoan, Tongan, Fijian, Cook Islands, Niuean, Tokelauan, Tuvaluan or other Pacific identities as interchangeable.
Cultural inspiration should support the story, function and clarity of the brand, not sit on the surface as decoration.
We create identities and communications that work across websites, packaging, signage, apparel, print, events, social media and campaign environments.
Our approach to Māori-focused projects
Māori-focused work requires appropriate leadership, consultation and cultural authority. We support the design and communication process while following the direction of the client, mana whenua representatives, community stakeholders or approved cultural advisors.
We do not treat Māori and Pacific cultures as interchangeable. Te reo Māori, whakapapa-based narratives, imagery, symbolism and cultural references should be incorporated only where they are appropriate, accurate and approved.
Clear communication for diverse communities
Good cultural communication is not about adding patterns to a design. It requires an understanding of audience, language, context, accessibility and the people the work is intended to serve.
Why Vivid Icon
Many design projects fail because the logo, website, packaging, signage and printed material are treated as separate jobs. Vivid Icon approaches Pacific and Pasifika design as one connected system, so the same identity can work across digital, physical, retail, church, event and community environments.
We combine premium creative direction with practical production knowledge. That means artwork is planned for real use: readable signage, mobile-friendly websites, clear packaging hierarchy, print-ready brochures, campaign assets that fit social platforms and files that suppliers can work from.
Practical rollout
We help the brand stay consistent across websites, social media, packaging, publications, signage, apparel, events and supplier-ready production files, so the final work is easier to manage and easier for people to recognise.
FAQs
Yes. Vivid Icon works with Pacific and Pasifika businesses, community organisations, health providers, sports groups, churches, food brands, retailers, service businesses and purpose-led teams that need professional branding, websites, packaging, print, signage or campaign design.
Yes. We can shape the complete design system, including logo design, brand identity, guidelines, website design, packaging, brochures, signage, vehicle graphics, social content, campaign artwork and production-ready files.
Yes. We design website structures, landing pages, service pages, enquiry flows and clear content for Pacific and Pasifika businesses and organisations in Auckland, across New Zealand and for Pacific-facing audiences.
Yes. Vivid Icon designs packaging and label systems for Pacific food brands and product ranges, including front-of-pack hierarchy, product variants, dielines, nutrition panels, barcode placement and print-ready supplier files.
We start with the specific community, audience, language, story, decision-makers and approval process. Pacific communities are not interchangeable, so each project is shaped around the real people and purpose it represents.
Yes. Vivid Icon is based in East Tamaki, Auckland, and works with clients across New Zealand, the Pacific and global markets using a clear remote design process.
New Zealand · Pacific · Pasifika · Global
Talk to our Auckland studio about branding, packaging, websites, print, signage, digital campaigns and production-ready rollout.
