Human-led Auckland creative studio

Creative work that makes your organisation matter.

Vivid Icon is an Auckland creative studio specialising in branding, websites, packaging, publications, print and signage.

We bring strategy, design and production together, giving you one experienced team from the first idea to the finished result.

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Brand systems

Aliya Skin packaging and label design by Vivid Icon — Packaging

Website interface design by Vivid Icon — Websites

Print and signage

5-starGoogle reviews

25+ yearsHands-on design and production experience

AucklandEast Tamaki creative studio

One teamBranding, digital, print and production

NZ + PacificServing local and international clients

Led by Creative Director Shabbir Mohammed, Vivid Icon brings more than 25 years of hands-on design and production experience to every project.

Clearer from the start

You should not have to manage five suppliers to build one brand.

We bring strategy, design, digital, print and production together. That means clearer communication, fewer handovers and a more consistent result across everything your customers see.

Your brand feels inconsistent

We create practical identity rules so your logo, colours, type, images and layouts feel connected across every touchpoint.

Your website no longer fits

We rebuild the page structure, message and interface so visitors quickly understand who you are and what to do next.

Your material feels scattered

We connect brochures, packaging, publications, campaigns, signage and social content back to one clear creative direction.

You need guidance

You do not need to arrive with every answer. We help you make clear decisions and keep the project moving.

Who we help

Built for businesses that need design to work in the real world.

Vivid Icon helps practical, ambitious businesses look sharper wherever customers meet them: online, on Google, on shelves, on vehicles, at reception, in print and across daily sales conversations.

Tradies and service businesses

Websites, vehicle signage, Google visibility, quote forms and everyday collateral that make service teams look organised and easy to trust.

Food and hospitality brands

Menus, shopfronts, packaging, campaigns and ordering touchpoints designed for fast recognition and clear customer decisions.

Clinics and beauty brands

Calm, premium brand systems across booking websites, treatment menus, packaging, social content and launch material.

Accounting and professional services

Credible websites, service pages, stationery and presentation material that simplify complex offers and build confidence.

Product and packaging brands

Labels, range systems, ecommerce visuals and print-ready artwork built for shelf, online stores and buyer conversations.

Health, community and public-sector teams

Brand identities, publications, campaigns, reports, signage and digital content designed to communicate clearly across culturally diverse communities.

Commercial and industrial businesses

Brand rollout, signage, brochures, fleet graphics and website structure for companies with real-world customer touchpoints.

Startups and new businesses

Practical launch packages that combine logo, website, Google Business assets, stationery and first campaign material.

Pacific capability

Pacific experience shaped by genuine connection.

As a Fijian-led creative studio, we understand the importance of identity, language, community and cultural responsibility. We have supported Pacific organisations, publications, businesses and community initiatives across branding, digital, print and communication design.

Every Pacific project is approached around the specific audience, language, story and approval process involved. There is no single Pacific visual language.

Māori-focused work

Māori-focused work is approached through client-led partnership, mana whenua engagement and appropriate cultural guidance. Māori and Pacific cultures are not interchangeable, and cultural elements must be reviewed and approved by the right people before publication.

View Pacific Capability

What we do

Creative design systems built for digital, print and physical brand moments.

We help clients make confident decisions, communicate clearly and present their organisation professionally across every customer touchpoint.

Branding

Brand strategy, identity systems, colour, typography, guidelines and rollout assets that make the business feel established everywhere it appears.

Website Design

Brand-led websites, WordPress, mobile UX, page structure, speed awareness and enquiry-focused customer journeys.

Packaging & Label Design

Shelf-ready packaging, labels, product ranges, barcode layout, print-ready artwork and mockups for retail and ecommerce.

Graphic Design

Brochures, campaigns, menus, catalogues, reports, social content and everyday brand communications that stay consistent.

Logo Design

Logo systems, lockups, file sets, colour direction and usage rules designed to work across web, print, signage and social profiles.

Ecommerce Website Design

WooCommerce stores, product pages, checkout flow, product page structure and product content structure for online growth.

Signage & Vehicle Branding

Vehicle signage, fleet branding, shopfronts, window graphics and physical brand touchpoints that support a wider rollout.

Featured work

Project stories with real-world proof.

See all case studies

Pacific and Pasifika design · commissioned work and concepts

Pacific Capability

Identity, apparel and packaging work shaped around specific Pacific audiences, production needs and community context.

Packaging, branding, campaign assets

Aliya Skin

We built a refined visual language around soft product cues, premium spacing, clear hierarchy and consistent campaign artwork.

Brand identity, website, tourism business

Adventours NZ

We created a tourism identity system with natural tones, confident typography, destination imagery, icons and a website structure that supports private transfers and experience-led enquiries.

Brand identity, packaging, campaign

Uppers

We built a vivid orange-and-red world with punchy product presentation, campaign artwork and packaging visuals designed to stand out in busy retail and social environments.

Publication design, print, digital layout

NZMA Magazine

We created a strong editorial hierarchy, modular layouts, bold image usage and print-ready production files for a confident final publication.

Magazine design, print, brand content

SAMA Magazine

We designed a flexible page system with clear story rhythm, strong pullouts, refined typography and consistent print preparation.

Brand identity, signage, vehicle branding

SVS Panel & Paint

We developed a high-contrast identity system with practical production rules for real-world visibility and consistent rollout.

Why Vivid Icon

Why clients choose Vivid Icon.

We listen first

Every project begins with understanding your organisation, audience and goals.

We guide the process

You do not need to arrive with every answer. We help you make clear and confident creative decisions.

We think beyond one item

Your logo, website, packaging, publications, print and signage should work as one connected system.

We stay involved

We manage the details through design, development, print preparation and production.

Human-led studio

Experienced people. Direct communication. No unnecessary layers.

You work directly with the people responsible for your project. That creates faster decisions, clearer communication and greater accountability from beginning to end.

Meet Vivid Icon

Shabbir Mohammed

Creative Director, leading strategy, design direction and production thinking with more than 25 years of hands-on experience.

Shazil Mohammed

Digital and creative support across website workflows, content updates and practical launch needs.

Specialist network

Trusted production and supplier relationships support print, signage, web and rollout requirements where needed.

Packages

Cleaner starting points for every stage of growth.

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Best for startups

Brand Launch

Logo, brand identity, stationery, social launch assets and brand rules.

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Best for growing businesses

Website Growth

Brand-led website design, content structure, enquiry flow and analytics setup.

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Best for ecommerce brands

Packaging Launch

Packaging, labels, mockups, print-ready artwork and product range consistency.

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Trusted by Auckland businesses

Aliya SkinNZMABPW New ZealandMAS MechanicalSVS Panel & PaintKebab HuttRams CleaningSAMA Magazine

Google reviews

5-star rated by clients who need design that works.

Clients come to Vivid Icon for sharp creative thinking, fast practical production and brand systems that show up confidently across digital, print and physical spaces. Read our Google reviews.

Read Google reviews

Our process

A clear path from idea to launch.

Discover

We clarify goals, audience, services, competitors, budget and launch priorities.

Design

We build the core visual direction, content structure and key creative assets.

Produce

We prepare websites, artwork, packaging, print and signage with production-ready detail.

Launch

We help the brand go live with clear handover, launch checks and next-step recommendations.

Signage-only projects

Need signage only?

Vivid Icon delivers signage as part of complete brand rollouts. For signage-only projects, visit SignSpot, our dedicated signage company for vehicle signage, shopfront signage, window graphics, ACM signs, lightboxes, banners and commercial signage across Auckland.

Visit SignSpot

Start a project

Let's make your next project clear, credible and ready to move forward.

Tell us what you are working on. We will help you understand the best next step, what is involved and how to bring it to life.

Talk to Vivid Icon