Whenua Moana
Brand Identity / Digital / Environmental
View project ↗Independent creative studio — Auckland, New Zealand
Brands made to work
in the real world.
Vivid Icon builds distinctive brand identities, packaging and digital experiences for businesses and organisations across Aotearoa and beyond.
25+ yearsCreative and production experience
Auckland basedSenior-led independent studio
Brand to productionThinking built for real applications
NZ + PacificDesign across cultures and markets
Selected work
Ideas with a life
beyond the screen.
Brand systems designed to earn attention, communicate clearly and remain coherent wherever the business shows up.
How we think
Design that understands business, culture and production.
Great design has to do more than look good. It needs to connect with the right audience, work across every touchpoint and hold together through the realities of production. More than 25 years across branding, packaging, digital, print and environmental design informs every Vivid Icon project.
Creative disciplines
Four connected areas.
One clear brand.
Senior-level thinking and craft across the places your audience sees, handles and experiences your organisation.
Brand
Identity systems built for recognition, consistency and growth.
Brand strategy / Identity / Guidelines ↗Packaging
Packaging and labels designed to compete on shelf and work in production.
FMCG / Food & beverage / Multi-SKU ↗Digital
Websites and digital experiences that express the brand and turn attention into action.
Websites / Ecommerce / Responsive UX ↗Design
Campaigns, publications and communication design created with senior-level craft.
Campaigns / Reports / Presentations ↗Packaging expertise
From first concept to production-ready pack.
We shape brand architecture, shelf impact and product hierarchy, then carry the design through labels, dielines, multi-product systems, production artwork and supplier handover.
- Brand and range architecture
- Food, beverage and FMCG
- Labels and multi-SKU systems
- Production-ready artwork
Audience-led by nature
Design for the Aotearoa we live in.
New Zealand businesses communicate with audiences shaped by many cultures, languages and experiences. Vivid Icon brings decades of work across Pacific, migrant, community and mainstream commercial environments—approaching every project with curiosity, respect and the belief that meaningful design begins with listening.
Production intelligence
Crafted beyond the mockup.
From the first concept through to final artwork, every identity, package and campaign is built with an understanding of how it will actually be produced and used.
- Built precisely
- Typography, colour systems, vector construction and image preparation.
- Ready for suppliers
- Dielines, bleed, prepress, print specifications and production artwork.
- Made to stay useful
- Guidelines and working files that support consistent future rollout.
Senior-led studio
Creative experience on every project.
Vivid Icon is led by Creative Director Shabbir Mohammed, bringing more than 25 years of hands-on design and production experience to every engagement.
Fijian roots and long-standing work with culturally diverse New Zealand businesses inform a broad design perspective—grounded in commercial understanding, careful listening and the practical knowledge to carry ideas into the real world.
Meet Vivid IconExperience across
HealthFood & FMCGConstructionProfessional servicesCommunityTourismPublications
5.0 on Google26 reviews ↗
Start a conversation
Have a project worth getting right?
Whether you are building a new brand, launching a product or repositioning an established business, let’s talk about where design can take it.