Identity and campaign systems
Brand identities and campaign systems built to stay consistent across teams, channels and community touchpoints.
Health, Pasifika, community and public-sector design
Clear visual communication shaped around people, purpose and community.
Vivid Icon creates brand identities, publications, campaigns, reports, signage and digital content for organisations communicating with Pacific, Pasifika, Māori and diverse communities across Aotearoa.
Our independent, designer-led structure gives clients direct access to the person managing the creative work, from initial consultation through to final artwork, cultural review points and production-ready delivery.
Discuss a Community Project
Community and Pasifika graphic design Auckland
Services for clear, accessible community communication.
We combine editorial hierarchy, brand consistency and production knowledge so information works across print, digital, physical spaces, stakeholder settings and Pacific community channels.
Health publication design
Health and community publications, reports, research and stakeholder documents with clear information hierarchy.
Information resources
Flyers, posters and information resources structured for fast, accessible reading.
Signage and environments
Signage and environmental graphics supported by practical supplier-ready artwork.
Digital communications
Social and digital campaign content for websites, email, community notices and multilingual artwork adaptation where required.
Production coordination
Print production and supplier coordination from final artwork through to delivery.
Specialist collaboration
Photography and video creative direction can be coordinated with trusted specialist collaborators according to project requirements.
Pacific and Pasifika experience
Fijian-led creative direction grounded in specific project relationships.
Creative Director Shabbir Mohammed is Fijian and brings more than 25 years of experience across publications, branding, graphic design, packaging, print production, websites and signage.
Relevant experience includes producing monthly Samoan publications, supporting early branding development for Radio Samoa through Lui Ponifasio, and creating logo and branding work for Tonga Wrestling Federation through Vaka Lehauli.
Pacific and Pasifika communities are diverse. We begin with the particular audience, language, history, purpose, decision-makers and people responsible for guidance rather than applying a generic visual style.
View Pacific design experienceMāori-focused approach
Partnership and agreed cultural review.
We recognise Māori as tangata whenua and understand that culturally responsible design must be developed through meaningful partnership.
For Māori-focused mahi, we work with the client’s Māori leadership, mana whenua representatives, community stakeholders and approved cultural advisors. Our role is to listen, translate agreed direction into clear visual communication and maintain appropriate cultural review and approval points throughout the project.
A practical process
Consultation, design, review and production remain connected.
Listen and understand
Clarify audience, context, stakeholders, outcomes, language needs and who can guide and approve cultural content.
Collaborate and design
Develop visual directions from the agreed brief and review them with the right representatives where required.
Review and produce
Refine hierarchy and accessibility while following the agreed language, imagery and narrative review process.
Approve and launch
Release technically checked artwork after client and any agreed cultural approvals.
Plan the next step
Need clear communication for a Pacific, health, community or public-sector project?
Tell us about the audience, deliverables, review process, language considerations and practical production needs.
Discuss a Community Project